Our MissionWoodart Vietnam is a mission. A mission to bring Vietnamese traditional wood art to the world. Woodart Vietnam Studio commits to breaking the erroneous conception that the art of wood is behind the time and only suitable for elders.
Our FoundersWoodart Vietnam was founded by two friends called Duy and Céline. Even though they have been friends for such a long time, both have never thought one day they would become “business partners”.
About DuyDuy, Founder and Wood Artist of Woodart Vietnam, is a 24 young man. His family has been involved in wood art over many decades. His father, Mr. Thu Tran, is known as one of the greatest masters of Vietnamese sculpture and a promoter of the modernization of the wood art. However, in the carving class of his village, Duy was labeled the worst student. His teacher was hopeless toward him and said that he would never be able to carve even the simplest thing. Back then, Duy did not doubt that assumption and even more, he wondered if he was the descendant of the family. That’s why he went to the University of Art in Hue. But after several months, he quitted. He knew that he had to quit because his soul belongs to the atelier that he had spent all of his childhood with. Furthermore, at that moment, his family was struggling with a really hard time.
About CélineCéline, the CEO, likes being called by the name Céline because she loves traveling and making friends with new people around the world. To people who have ever sent a message to Woodart Vietnam Studio in French, she is pretty familiar. Celine speaks not only Vietnamese but also English and French as she studied in France and always be interested in languages. Unlike Duy, Céline is not good at Art even though she admires it. Her major in university was Economics because she is better at financial statements and quantitative approaches. Furthermore, from a very young age, she has already a dream to bring Vietnamese culture to show her friends around the world. That was why Céline and Duy have met.
Our StudioDuy came back home with the responsibility to innovate his family’s atelier to help it catch up with the modern development. Different from other fields, Art is uneasy to do commerce as well as it is hard to change to adapt to internet trends. Besides, Duy has never completed any carving before and he was afraid that his skill would never be qualified. Did not know what to do, he spent days after days in the atelier and tried to find a solution. Then he came up with this. Hopeless and stressful, Duy did the mini Goku for fun but it turned out to be clickbait on his Facebook. Back then, he just wanted to do something “childish” to relax because the anime world always brought to him inspiration. However, he didn’t think those figures could ever be sold. Many friends encouraged him to make more anime figures because that was what he loves and also his strength. One of those friends was Céline. With the help of Céline, Duy published his works on Youtube and Facebook. More popular he was, more progress he put on the carvings. You could barely imagine how many hours he has spent on practicing and learning from other Artists in the atelier. Progressively, he became more skillful and even more than that, he was totally into making those anime figures. Unexpectedly, he got some orders. Witnessing all the journey, Céline evaluated what Duy has done was potentially scalable. Therefore, she told him her idea and since then,Woodart Vietnam was founded. However, there was a real conflict between their points of view.
Our ResponsibilitiesTo Duy, wood art, however, is an art. Therefore, each figure must qualify anatomical standards which means the artist could take as much time as he/she wants to complete a figure. Unlike Duy, what Céline put on the priority is the discipline and professionalism toward clients. She wanted every order to arrive on time, in the best condition according to the export standard. Both had their reasoning. Thus, a commitment between these young guns was made.
They commit not to put any pressure on artists but still give them a deadline to deliver the carving on time. In other words, a hand-carving can be finished on time or earlier, but never after the deadline. To Woodart Vietnam‘s team, the satisfaction of clients is always a priority. However, no hand-carved figure could ever be alike to others. Woodart Vietnam Studio makes everything manually and each artist will have different senses for art. Therefore, the studio will not guarantee that the sculpture will be 100% similar to the product sample. But don’t you worry, the whole team tried and are trying day by day to improve their skills to make sure that your order won’t be different for more than 2% compared to the on-website photos. Besides, the Studio confirms that the material used is fully authorized by the government. Furthermore, they also assure the duty of environmental issues and other social responsibilities.